Sunday, February 15, 2015

Do You Use MFRW hashtags? Know What They Mean? #MFRWauthor #MFRWorg #MFRWWave

MFRW is Marketing for Romance Writers 
MFRW stands for Marketing for Romance Writers. The group motto is "seek, teach, share, learn, succeed." MFRW is a peer-oriented mentoring group open to the entire literary community. Ask your marketing-related questions, or request help, advice, or opinions. You can learn how to create a professional image and use it effectively, as well as ask for opportunities to join other authors in promotional efforts. You can learn the business aspects of writing.
News about pitch sessions and calls for submission are posted on the Yahoo group. As a member, you can attend exclusive, member-only pitch events with publishers. Members can attend free, online workshops and seminars.
MFRW promotes for its members on most social media. You can get your book cover pinned on one of the MFRW Pinterest boards, and show off your cover models, even if you don't have a Pinterest account yourself. You can get interviewed on BlogTalkRadio. Link your blog to a community hop via a unique software "ribbon" with exciting themes, and draw readers to your site. There are many other opportunities as well. All writers and genres are welcome. We break all promotional opportunities into four main categories, to better reach the right audiences for our members' books. The categories* are: Mainstream, Erotic, Young Adult, and GLBT.

MFRW Costs

Services and membership are free. There are limited costs for a few unique items (blog hops, advertising opportunities) that range from 50 cents to about $3. If you have questions about marketing your books, join us.

Peer Mentoring and Calls for Submission

You are welcome to post your questions on the Yahoo group. Another member will answer. Because we are peer-mentored, you will benefit from many viewpoints. Many publishers are members of the Yahoo group, and we allow calls for submission. Although we do monitor these calls, and attempt to ensure all are legitimate, we do not endorse any publishers. We sponsor an annual pitch event exclusively for members. We average about twenty publishers who take part. Visit our website for more information.

Twitter and Hashtags

The hashtags #MFRWorg #MFRWauthor #MFRWave help you promote. Here's what each stands for:
#MFRWorg - anything to do with the organization. A catchall for anything and everything, and used when you need to save space with a longer tweet.
#MFRWauthor - Having to do with one of our authors. We often use it to identify ourselves to one another online. We also do a retweet day on the 2nd Wednesday of the month. Where we retweet this hashtag. It introduces our authors to new readers.
#MFRWave - this refers to our ribbon - or "wave" type hops. The software is unique. Click the following link and you will see it in action. A hop is ending as of 6/22/14, but the ribbon will be visible for a few more days.
FYI -- the hashtag #MFRW by itself stands for Maryland Federal Republican Women. It is not associated with Marketing for Romance Writers.

MFRW History

MFRW was founded in 2006 by author Kayelle Allen for a few friends. Members now number in the thousands. Kayelle heads the group to this day, guiding its direction and overseeing the numerous volunteer staff members that help it run.
Newsletter Editor-in-Chief Rochelle Weber
Assistant Editor Emerald
Assistant Editor Barbara Donlon Bradley
Blog Director Paloma Beck
Bloghop Coordinator Mona Karel
Pinterest Coordinator Patricia Walters-Fischer
Twitter Coordinator Kasey Lane
Goodreads Coordinator Open
Facebook Coordinator Emerald
Facebook Moderator / Yahoo Moderator Mona Karel

Where to find MFRW online

Yahoo group (core site)
Facebook Author group


MFRW Newsletters

MFRW Blogs

Marketing Blog:

MFRW Blog Hops

MFRW Bloghoppers Author Workspace
MFRW BlogHops Home

*Authors alone determine where their books fit, with the caveat that for Young Adult blog hops only, we check to ensure the site is at or below a PG13 rating. Otherwise, the author determines heat level (erotic vs mainstream).

Membership is open to anyone in the literary community, and is free. Why not join us? Begin with the core group, found here. Yahoo group (core site)

This is a repost from
Visit the site for great post.

I'm a member of marketing for romance writers and find it very helpful group,


  1. Thanks for sharing the MFRW concept, Anita!

  2. Thanks, Anita. I've been a member for a while, but there was stuff here I didn't know.

  3. I can't say too much about Kayelle and the MFRW. So helpful!